Going straight to the point, we have developed a super advanced technological model for developing a business and brand ANYONE will love. After analyzing thousands, no, millions of businesses that kickass world wide, interviewing their founders and directors, we have co-created a simple process that will blow your mind and change the way you brand the world.
WE WARN YOU. STICK TO THIS, AND
PEOPLE WILL FOLLOW
After this epiphany: Hands to Work
My whole concept of branding and how to create a brand changed after seeing this talk Ted ...
How great leaders inspire action - Simon Sinek
It is by far one of the most popular global Ted talks. The kicks ass compadre with his mayor marketing class. He says great things such as this:
"People don't buy what you do ... People buy why you do it!"
"Working hard for something you are not interested in is called Stress, working hard for something you love is called Passion"
"Life gets better when we realize we do not have to know everything and that we need not have to pretend to know "
"There is a difference between listening and waiting for your turn to speak"
THE BIG IDEA
If you had Marketing or Branding classes. Forget everything you learned because it is probably crap and may lead you to create a square market doing what everybody else does. It will lead you no nowhere, just where all the other boring marketers are.
There is this guy in the academic world called "Kotler". Damn man, if somebody starts talking about this guy... Runaway!!
Going back tho Simon Sinek's AMAZING idea
ALL STARTS WITH A : WHY?
And note special details you see now . That 's all part of Why! Inside out. All communication and brand building must be moved around that .
HOW To APPLY THIS GOLDEN CIRCLE
Simon Sinek is unoriginal and takes Apple as an example ... Everyone talks about Apple. As we are original people and for not keeping on prosituting Apple for it's own safety, we will talk about Green Glass. Let's see what Green Glass ® is doing - A brand that creates drinking glasses from glass bottles of the streets.
The process of Creating a Brand
- Find and Fight for something Authentic, Meaningful and Bigger than yourself.
- Something that involves lots of humans, animals, and beings
- Could be a Problem, Cause or a Crazy Idea
This is how you define your and your purpose. The reason you exist, Your mission, Crazy dream, Nirvana! The heart of your company is far more important than the product itself. This is why "People will follow"
Simply describe how you plan to achieve the why, the purpose, how you are different, special, awesome, unique and sexy. Explain your flow and know your mojo, Style and the way you want to do things
What is your Product/Service and what do you want people to buy?
Before and After: The Green Glass example
What common people normally do is...
What: Hi we are Green Glass the most coolest artisans in bottle, we cut bottles and make drinking glasses from them
How: By saving bottles from trash and paying a fair price to trash collectors
Why: Because we want to save this world from Garbage
Common, average, nobody cares... People should be sleeping after the second sentence...
What I've learned after examining my favorite brands and applying this to Green Glass
Why: We want to save this world full of garbage and demonstrate glass it's not garbage
How: By recognizing the value of trash collectors, saving millions of bottles from the streets, teaching people to recycle and stop buying shit
What: Creating the most amazing drinking glasses, UNTIL EACH GLASS OF THE WORLD IS A GREEN GLASS!
This gives people a story to read and a reason to follow, it invites you to become part of a change, it warns you about an issue, it's unique, and is expressed in short sentences. Believe me - short and sweet and powerful.
This is why we have been featured on Mainstream media, Live TV, Reports, Newspapers, Magazines, Radio and Even in the Magazine of the Largest Airline in L.A
It all start with Why. Find that big purpose, build a product around it and the People will Follow :)
Next... some of you may have noticed that I had written that it's all about Having sex with your clients. How do we do that?? Are we proistitutes?...no... it´s much better than that for money making ; )
Read more about Branding
If you wanna know more about brand building, check these awesome posts! (Packaging, Communication, Look and Feel, Business Model, Value Proposition, Client Journey, Empathy Map)
Creating a Business: Business Model and Value Proposition
Who the F*** is My Client? (Customer Empathy Map and The Journey of the client)
So guys, hope you have enjoyed, please tell us about the brand you are building or other cool brands you love and why.
And remember to Download our Mini Sexy Ebook, PANDORAS BOX!